Designing and Presenting of a Model of Sense Making in Service Organizations

Organizational sense making is the process that helps managers to understand how organization's members change ideas and eventually what they chose, maintain and achieve among different meanings. �This study examines and presents a model of sense making in service organizations and results in addition to the research community in other service organizations such as municipalities and municipal services organizations used. The present study investigated the subject scientific literature and research conducted try to design sense-making model in service organizations and ultimately the validity and reliability confirmed and try to provide the model. The study population included 44 PNU centers and units in the Isfahan province that have considered and 325 members of the community, according to Morgan table have chosen as a sample. According to the regression derived from the path analysis conducted, it turns out organizational changes by coefficients of 0.68 maximum impact and personal contexts 0.36 low impact and sense making with the coefficient 0.81 had more impact on individual outcomes.